Introduction
The world is witnessing widespread interest in digital transformation across various economic sectors, driven by new advancements in information and communication technology and the emergence of innovative models in the digital economy. These developments provide a fertile environment for entrepreneurship, fostering the creation of new businesses, products, and services. Digital transformation integrates cutting-edge digital technologies into all areas of business, supporting a shift towards digital entrepreneurship to enhance competitiveness, success, sustainability, and improve product quality. The Faculty of Business at Jadara University is keen to envision a forward-looking future for digital business organizations by exploring research ideas, sharing experiences, and diagnosing key challenges and issues facing business organizations within the context of digital transformation. By proposing solutions to these challenges, the Faculty underscores the importance of this conference as a platform for knowledge exchange on digital transformation and entrepreneurship in business organizations.
