1- The marketing program aims to introduce the knowledge aspects that contribute to sustainable development

2- Providing the Marketing Department with the technological aspects that contribute to expanding students' knowledge of marketing activities

3- Community service by preparing students specialized in marketing work

4- Focusing on creativity and innovation for students in order to excel in serving the local, regional and international labor market

5- Developing students ’scientific and research skills and capabilities in the field of marketing

6- Servicing the productive and marketing process by providing students who are able to study and analyze the market and identify and fulfill needs and desires.